opti 2011 – thank you for visiting us!



We thank You for visiting us at the Opti ’11 in Munich from 28th to 30th January 2011!

As always, we prepared some specially creative and innovative proposals for the exhibition that are ready for Your shop…



In the vicinity of our booth in Halle C4 Stand 406/507 we were again present as major sponsors for OPTIMIERT stand-commerce, a project of the magazine DER AUGENOPTIKER. For the third time, we have, in cooperation with partners from the optical industry, built a fully equipped shop in Hall C4 402/503, where expert guides explained to visitors our concept of design. The equipment for shops and the concept of space have again delighted visitors through an innovative product presentation and carefully chosen design. In doing so, the visitors were offered numerous suggestions for the design of their stores, along with examples of how You can achieve greater earnings, better attendance and higher profits. More information about the project OPTIMIERT can be found on the website www.optimiert-mustershop.de


Thank You for showing up in such a large number!


Kind regards,

Ksenija Ban

Head of Marketing and Sales





Achieve maximum flexibility in furnishing your shop: By using a variety of carriers of goods, of paints and materials, the shop occurs in a completely new look without the additional construction of walls!

The construction consists of panels with different product carriers, which are distinguished by individually set framework. This gives You the ability to at any time simply change the product carriers by simply replacing the panel. Also, the entire frame can change the look without major upgrades, such as simply adding panels with graphics.




SWING is a new “miracle of quantity” which combines an elegant presentation of glasses with small surfaces required for storing a large number of products. The area of a shop is expensive and must be used in the best possible way!

Opening with a side-slide of the rack is enabled thanks to the rotating system, which makes products at any time at Your fingertips. With different fronts and furnishing with various systems of presentation, excellent variety of the SWING stand optimally fits the individual presentation and designing the store according to Your wishes.




Our highly successful system of Shop-in-Shop-frames in various sizes is the absolute top spot of interior design with dual-use!

Due to its 360° rotating panels, they are great for dividing spaces or for window shops. Number of exposed glasses can be in that way multiplied as needed. You can easily choose a module that will suit Your needs: choose an open or locked presentation of glasses and combine it with mirrors and/or containers of all types and sizes.




A new definition in the presentation of sunglasses: a laser engraves a raster grid on the Plexiglas and the whole area is illuminated with LED lights.

As only engraved areas illuminate, we set the lighting in the right place: just behind the sunglasses. Thus we got two very important advantages: first of all, for the installation of lighting is now required only 1.5 cm! A further advantage is energy efficiency: LED technology reduces power consumption with a factor 10 compared to classic lightings, while their lifespan is 10 times longer!




STYLE SELECT is a new sales tool for the interactive selection of glasses. During the tryout of glasses, customers can take pictures or record a video and then immediately by reviewing it decide independently on the appropriate model of glasses, which optimally meets their needs of good vision and looks!

With specially developed software and appropriate hardware and also with a camera with very high resolution, STYLE SELECT is available as a desktop version but it can also be integrated into wall or freestanding panels.


STYLE SELECT functions:


  • a live image
  • taking pictures and movies
  • an icon to view images
  • a selection with drag and drop
  • a zoom





With COVER UP! – our new decorative system of shutters – we offer You even more design options. Our wide selection of colors of Plexiglas and wood decor, allows optimum adaptation to Your corporate design.

The application is very simple: the shutters are fixed directly to the aluminum profile. COVER UP shutter system is available as an accessory in the concept-s’ program of wall cabinets, rotating and freestanding, Shop-in-shop frameworks and other concept-s’ products with an aluminum frame.

Visit our website for more information www.concept-s.hr